ENP Engages with Key Thai Clients to Strategize on Southeast Asian Market Development
2025/05/16
Develop the Market in Thai
ENP ACTIVITIES
Mr. Chen, Deputy General Manager of ENP Industrial and Mr. Yin, Sales Manager of Yieh Phui (China) embarked on a trans-regional business inspection tour to Thailand. The delegation conducted in-depth visits to multiple clients, including Haier Thailand Factory, Midea Southeast Asia Headquarters, LCC, TSK, Hongwei Construction, Jinggong Industry and Hongxinyuan. Leveraging Yieh Phui's comprehensive product portfolio as a strategic medium, the team methodically advanced the company's strategic deployment across the Southeast Asian market.
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Premium Products Embark on Strategic Global Expansion
Thailand, as a pivotal economy in Southeast Asia, has witnessed remarkable growth in its manufacturing and construction sectors in recent years. Demonstrating strategic foresight, ENP Industrial has seized this market opportunity by introducing Yieh Phui's full product portfolio to Thailand, aiming to provide local clients with high-quality products and services.
Yieh Phui (China) positions itself as a premier manufacturer of coated and galvanized steel, boasting a sophisticated product portfolio. Its production capabilities cover a remarkable thickness spectrum: 0.2-4.0mm for galvanized products and 0.2-2.0mm for color coated products. This extensive range places Yieh Phui among an elite group of mills in China with such broad manufacturing flexibility.
To meet the diverse needs of construction engineering clients, Yieh Phui (China) has embarked on a strategic collaboration with DuPont and Shanghai ENP to co-develop PVF laminated steel and prepainted steel. The PVF coating significantly enhances the products, endowing them with superior chemical resistance and weather durability. 2. Result-Oriented Version
High-Quality Raw Materials
Yieh Phui (China), a supplier of iron and steel raw materials, mainly partners with large state-owned steel mills in China including Ansteel, HBIS and Baosteel, securing high-quality supply sources and stable delivery schedules.
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Advanced Equipment
Yieh Phui (China) has procured new and advanced process equipment from Europe, the United States, Japan and other countries, and introduced an automated precision process control computer system, which has ensured good control over the product manufacturing process and achieved the optimization of product quality and production efficiency.
Comprehensive Laboratory Testing
Yieh Phui (China) has established a laboratory since the initial stage of its factory construction, covering an area of approximately 500 square meters, which is divided into a Physical Property Laboratory and a Chemical Property Laboratory.
The Physical Property Laboratory is capable of testing the mechanical properties of steel products, metallographic microstructure of steel, chemical composition of metals, incoming inspection of coatings, and paint performance of color-coated products, among other items.
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Visit Enterprises Promote Cooperation
HAIER THAILAND FACTORY
Recently, ENP Industrial completed an in-depth visit to Haier production base in Southeast Asia at the Haier Smart Park located in Thailand's Eastern Economic Corridor. During this exchange activity, ENP Industrial focused on showcasing the innovative technology of Yieh Phui's home appliance steel. With its nano-level coating anti-corrosion technology, this material has become a cutting-edge solution in the fields of industrial construction and home appliances, and will empower the sustained growth of Haier Smart Homes global performance.
MIDEA THAILAND FACTORY
As Midea Group's largest overseas intelligent digital factory, Midea Air Conditioning Thailand Factory has realized the comprehensive localized implementation of Midea Group's businesses in Thailand, ranging from technology R&D and intelligent manufacturing to operation management, marketing and industrial chain, which boosts Midea's global layout. ENP Industrial (Thailand) has a profound foundation of cooperation with Midea. Through this business exchange, the two parties have kept track of industry trends and joined hands to empower high-end home appliance manufacturing.
LAEMCHABUGM COIL CENTER
Located in the industrial hub of Thailand's Eastern Economic Corridor, Laemchabugm Coil Center is a South Korean capital-led precision metal processing enterprise and has become a strategic supplier within the Samsung ecosystem. ENP Industrial highly recognizes its technological capabilities and location layout, and the Yieh Phui series of products that ENP Industrial focused on promoting during this exchange have also gained recognition from LCC. The two parties will actively advance the project application of the products in the follow-up.
HONGWEI CONSTRUCTION
Hongwei Construction Engineering Co., Ltd. is a comprehensive national high-tech enterprise integrating projects such as decoration, curtain walls, electromechanical engineering, environmental protection and energy conservation, housing construction, and greening, as well as the supply of corresponding materials, and has been deeply rooted in the Thai market for many years. On this occasion, ENP Industrial visited Hongwei Construction Engineering Co., Ltd.'s Thailand branch to conduct technical exchanges and promote Yieh Phui series steel plates, and the two parties jointly discussed future composite building material solutions for high-end infrastructure projects.
JINGGONG IN THAILAND
JingGong Industrial Construction has established an overseas branch in Thailand, providing foundational services for undertaking international industrial construction projects. ENP Industrial and JingGong Industrial Construction (Thailand) conducted in-depth discussions on how to leverage Yieh Phui series products as a core driver to advance the company's business development in Thailand and boost its overseas market share.
TSK STEEL
TSK STEEL is a comprehensive steel service provider headquartered in Thailand in Southeast Asia, focusing on the flat steel product niche market. In the conference room of TSK Group's headquarters, ENP Industrial held business negotiations with the enterprise's responsible persons, and Yieh Phui steel plates have gained TSK's recognition due to their excellent performance and quality assurance.
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Expert Manufacturing Dedicated Service
Shanghai ENP Industrial Co., Ltd. is a leading supplier of home appliance plates and building materials in East China. In 2011, it invested in and constructed a home appliance plate shearing and distribution center in Baoshan District, Shanghai, namely Shanghai Yemetal.
Since September 2023, Yemetal has gradually embarked on a path of high-quality and professional development While expanding its peoduction lines, it has ensured efficient production speed, intelligent production equipment and stable production quality, transforming into an integrated steel trading and manufacturing entity focusing on home appliance supporting services, which has laid a solid foundation for market expansion and customer development.
Since its establishment, ENP Industrial has always adhered to a customer-centric business philosophy and provided full-process technical solutions in accordance with customer standards. From preliminary demand diagnosis to after-sales quality tracking, ENP has established a 24-hour response mechanism. Relying on high-quality products and rich project cooperation experience, it ensures the close connection of every link, truly realizing the one-stop value delivery of "demand insight - product matching - service closed loop"！
Steady Progress, Market Development
ENP Industrial has conducted on-site visits to multiple Thai factories to gain an in-depth understanding of local market dynamics, and has actively carried out technical exchanges with leading enterprises. ENP looks forward to working closely with more new and existing customers to achieve win-win results!
